Sports News
St. Louis Blues Sign Multiyear Partnership with Underdog Ahead of Missouri Sports Betting Launch
The St. Louis Blues have announced a multiyear marketing partnership with Underdog, making the fast-growing sportsbook and fantasy sports operator the team’s first partner in the sports betting category…
Orlando Magic Partner with Hard Rock Bet as Official Sportsbook
The Orlando Magic have announced a multiyear partnership with Hard Rock Bet, officially naming the operator as the team’s official sportsbook partner. The deal underscores the growing integration of professional basketball with the regulated sports betting industry, bringing new branding, digital engagement, and fan-focused activations to one of the NBA’s most dynamic franchises…
NFL Week 5 Betting Recap: Biggest Results, Upsets & Market Impact
Week 5 of the NFL Betting season produced plenty of drama, with underdogs cashing in, totals soaring, and sportsbooks feeling the pressure from public action…
NFL Betting Expected to Top $30 Billion in 2025 Season
The American Gaming Association (AGA) projects that legal NFL betting could surpass $30 billion this season, underscoring the league’s central role in U.S. wagering growth…
Morgan Stanley Says DraftKings & Flutter Stock Drop Is an Overreaction
Morgan Stanley analysts are urging investors to “buy into weakness” in DraftKings and Flutter Entertainment, arguing that recent stock declines sparked by prediction market rival Kalshi are overstated…
Virginia Pushes Online Casino Legalization with Bill 827, But Vote Deferred to 2026
Virginia is once again exploring entry into the online casino market. Senator Mamie Locke’s SB 827, supported by companion HB 2171, would authorize real-money online casino gaming in the state — but legislative momentum has stalled, pushing the issue into 2026…
Underdog Partners With Kansas City Royals for Missouri Sports Betting Market Access
Sports gaming company Underdog has announced a multi-year partnership with the Kansas City Royals, securing valuable market access to launch legal sports betting operations in Missouri once regulators finalize rules…
DraftKings Strikes Multiyear Deal With NBCUniversal to Power NFL Broadcast Integrations
DraftKings has signed a multiyear collaboration with NBCUniversal that will bring sports betting deeper into the media giant’s coverage of marquee events, including the NFL. The agreement marks one of the most significant sportsbook–media tie-ups yet, signaling how integrated betting has become in U.S. sports entertainment…
Virtual Sports Betting Market Forecasts Explosive Growth Through 2034
Virtual sports betting, once a niche option in European markets, is rapidly gaining momentum in the United States betting markets and globally. Driven by advances in software, 24/7 accessibility, and growing regulatory acceptance, analysts forecast the industry will expand at a double-digit pace over the next decade…
Same-Game Parlays Are Exploding: Are They the Sportsbooks’ Secret Weapon?
A few years ago, few bettors had ever heard the phrase “same-game parlay.” Today, it’s one of the most popular wagering formats in the U.S. — and one of the most profitable for sportsbooks…
NFL Betting Handle Hits New Highs: Which Teams Drive the Most Action?
With legal sports betting live in more than 30 U.S. jurisdictions, the NFL has become the single biggest driver of wagering activity in the country. As the 2025 season unfolds, betting handle is setting new records — and certain teams are proving to be the biggest magnets for sportsbooks…
The Rise of Niche Sports Betting: Pickleball, eSports, and Beyond
The U.S. sports betting market is no longer just about the NFL, NBA, or March Madness. As operators search for new ways to engage bettors, a wave of niche sports is making its way onto sportsbook menus — from pickleball to drone racing, eSports to cornhole…
Week 2 Market Shaker: Browns vs. Ravens, Myles Garrett & the Spread Talk
In Week 2 of the 2025 NFL season, the Cleveland Browns vs. Baltimore Ravens matchup stood out for how dramatically the NFL odds and betting market moved. The Ravens opened as double-digit favorites (around –11.5 to –12.5), marking one of the first big lines of the season…
NFL Partnerships with Sportsbooks: Who’s Winning the Branding War?
As the NFL season pushes into full swing, sportsbooks are battling not only for bettors’ wallets but also for brand visibility through high-profile league and team partnerships. With billions wagered annually on NFL betting during games, these deals have become one of the most coveted assets in the U.S. sports betting industry…
Missouri Sets December 1 Launch for Sports Betting, Operators Race for Market Share
With Missouri set to debut legal sports betting on December 1, 2025, the competition among major sportsbook operators is intensifying…
Underdog Opens New Frontier – Opens Prediction Markets Through Crypto.com Deal
Underdog is rolling out a new prediction market feature, built in collaboration with Crypto.com’s regulated derivatives division. The move expands the company’s offerings beyond fantasy contests, letting users take positions on outcomes across major sports in real time…
Caesars Sportsbook Expands Live NFL Betting with Kero Sports Partnership
Caesars Sportsbook has announced a new partnership with Kero Sports aimed at transforming the live betting experience for NFL fans this season. The collaboration introduces expanded in-game wagering options, giving bettors more opportunities to engage with each play in real time. With NFL games drawing massive national audiences, Caesars’ latest move underscores how sportsbooks are racing to deliver faster, more dynamic betting experiences…
Drake Maye’s Breakout Game vs. Dolphins Shakes Up Patriots Betting Outlook
In one of the most talked-about performances of Week 2, rookie quarterback Drake Maye showcased why the New England Patriots invested their future in him. Facing the division-rival Miami Dolphins, Maye led the Patriots to a 33-27 victory, completing 19 of 23 passes for 230 yards and two touchdowns while also adding a rushing score. His efficiency and poise under pressure stood out, particularly on a deep 55-yard strike to Rhamondre Stevenson that swung the momentum firmly in New England’s favor…
Crown Coins Casino & Terence Crawford Partnership
Crown Coins Casino has entered a new chapter by partnering with undefeated boxing champion Terence Crawford. The online social casino offers players a Free-to-Play experience with access to hundreds of slot titles, ranging from classics to new releases, in a secure and engaging environment. …
Odds & Betting Insights on Inter Miami, Messi, and the FIFA CWC Final 16
The 2025 FIFA Club World Cup, hosted in the United States, is shaking up global club football like never before. Expanding to a 32-team format, this tournament brings together the best clubs from around the world. Among the biggest headlines is Inter Miami’s historic entry, featuring none other than Lionel Messi and Luis Suárez. …
Biggest upsets in NFL Playoff history
BetMGM Sportsbook is running a special promo for the NFL season: Bet $10 Win $200…
Stories Behind 10 Of The Biggest Longshot Wins In Sports Betting History
Everyone loves an underdog. Underdog stories inspire tales of greatness, heroics, and some of the best—and worst—sports gambling losses of all time. With underdogs come long sports-betting odds and with long sports betting odds come massive wins with heartwarming stories and some massive losses that lead to real heartache. Use Bet 10 Win 200 to bet on sports…
10 Most Dominant Teams In MLB Playoffs History
Baseball is a thoughtful sport marked by a storied history, long seasons, plenty of statistics, and a roster of teams that has grown steadily over time. That has caused some major changes in how the Major League Baseball postseason is structured…
MLB Correlated Odds Betting Strategy
Working at BestOdds has a lot of perks. Obviously, we get to talk sports betting all day, every day, and for those of us who love this industry, we feel very fortunate to come to work…