Same-Game Parlays Are Exploding: Are They the Sportsbooks’ Secret Weapon?

A few years ago, few bettors had ever heard the phrase “same-game parlay.” Today, it’s one of the most popular wagering formats in the U.S. — and one of the most profitable for sportsbooks.

What Are Same-Game Parlays?

A NFL same-game parlay (SGP) allows bettors to combine multiple wagers from a single event into one bet slip. For example:

• Patrick Mahomes over 2.5 touchdown passes
• Travis Kelce to score a touchdown
• Chiefs to cover the spread

If all three hit, the bettor cashes in at boosted odds. If even one misses, the bet loses.

Why Bettors Love Them

SGPs appeal because they let fans create a personalized betting narrative around a game they’re already watching. Odds boosts and flashy promotions have fueled adoption, particularly during the NFL season.

“Parlays are entertaining because they let fans build their own storylines,” said analyst Michael Downs of Eilers & Krejcik Gaming. “That’s a big part of why sportsbooks promote them so heavily.”

Why Sportsbooks Love Them More

While bettors chase big payouts, sportsbooks reap the benefits. Industry analysts estimate sportsbook hold percentage on SGPs is double or even triple that of straight bets.

FanDuel, DraftKings, Caesars, and BetMGM Sportsbook all highlight SGPs in marketing campaigns, with many offering pre-packaged “popular parlays” for marquee games.

NFL Drives the Growth

NFL Betting is the biggest driver of SGP activity. During the 2024 season, analysts reported that SGPs accounted for over 25% of NFL betting handle at some major operators.

Primetime games, especially Monday Night Football, often see the largest volume, as sportsbooks push tailored parlay promos.

Risks and Criticism

Critics warn that heavy promotion of parlays can fuel risky betting behavior. Because parlays are harder to win, players often burn through bankrolls faster. Regulators in states like Ohio and Massachusetts have begun reviewing sportsbook advertising around SGPs, particularly those branded as “can’t lose” or “risk-free.”

“There’s nothing risk-free about a parlay,” said Michelle Cohen, a gaming law analyst. “Sportsbooks have to balance profitability with responsible marketing.”

The Future of Parlays

Despite concerns, industry insiders say SGPs are here to stay. Operators are rolling out more exotic versions, such as cross-game parlays (linking bets across multiple matchups) and player performance combos.

For sportsbooks, the strategy is clear: make betting more engaging, keep bettors active, and improve margins. For fans, the thrill of chasing long odds remains irresistible.

As the NFL season heads toward the playoffs, expect same-game parlays to be everywhere — from app home screens to halftime commercials.