Caesars Sportsbook Expands Live NFL Betting with Kero Sports Partnership
Enhancing the In-Game Experience
Caesars Sportsbook has announced a new partnership with Kero Sports aimed at transforming the live betting experience for NFL fans this season. The collaboration introduces expanded in-game wagering options, giving bettors more opportunities to engage with each play in real time. With NFL games drawing massive national audiences, Caesars’ latest move underscores how sportsbooks are racing to deliver faster, more dynamic betting experiences.
Live Betting on the Rise
Live or “in-play” betting has quickly become one of the most popular forms of sports wagering in the U.S. Fans now expect more than traditional pre-game lines—they want to wager on drive outcomes, play types, and player-specific results as they unfold. By teaming up with Kero Sports, Caesars is adding a layer of interactivity that reflects how people already watch football: with their eyes on both the action and their phones.
FireBets and Micro-Markets
This rollout follows Caesars’ decision earlier in 2025 to replace Simplebet with Kero Sports as its micro-betting provider. The upgraded product suite, branded as FireBets, allows users to place wagers on granular markets such as the outcome of the next play, the result of an upcoming drive, or contextual stats within the flow of a game. The system is designed for speed and reliability, ensuring odds are updated instantly as the action unfolds.
Industry Perspective
“Caesars Sportsbook is committed to offering the most engaging NFL betting experience possible, and our partnership with Kero Sports helps us achieve that,” said a Caesars spokesperson. “Fans deserve fast, reliable, and exciting options when wagering on the biggest games of the week.”
Industry analysts note that Caesars’ adoption of Kero technology positions the operator at the forefront of in-play wagering, a segment expected to dominate U.S. sports betting growth over the next several years. With competition intensifying among top sportsbooks, features like FireBets could prove to be a key differentiator.
About Caesars Sportsbook
Caesars Sportsbook is one of the largest regulated sportsbooks in the U.S., offering odds across professional and college sports with a strong emphasis on customer rewards and entertainment value. Through its Caesars Rewards program, bettors can redeem credits for experiences at Caesars properties nationwide, creating a bridge between online wagering and real-world benefits. Readers can learn more about bonuses, features, and betting options in our detailed Caesars Sportsbook review.