Sports Betting Analytics Tools

Malcolm Darnley

Updated: Oct 3, 2024

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Serious sports fans want access to premium analytic tools to enhance the overall betting experience.

At BestOdds, we offer access to the best tools in the industry to ensure you can access quality data to make informed decisions with every bet you place.

In this guide, we will compare the best betting tools on the market today, including our own tools developed by and available exclusively on BestOdds.

Let’s compare each tool and review how to use it, plus the pros and cons.

Once you finish with our guide, you will have the right tools at your fingertips to make solid decisions during sports betting sessions.

Why You Need Sports Betting Software As A Bettor

Understanding that we are all sports fans, some of us will invest more time than others watching games, studying boxscores, and keeping up with the latest rumors about our favorite teams and players.

Even the most passionate fans don’t have access to software engineers, data scientists, and huge amounts of historical data ready for extensive and detailed analysis.

But the sportsbooks do.

Sports Betting Software For Bettors

When we see odds for a game or a player prop bet that we are interested in, we have to remember everything involved in creating those odds.

Today, setting odds is a complex, time-consuming skill set, with access to more information and technology than ever.

All that is to say, sportsbooks are becoming very good at being sportsbooks.

There was a brief period when the fight between sportsbooks and the recreational bettor could hardly have been considered fair.

Sportsbooks had a decisive advantage because of their deep pockets, access to data, and the technical support teams in place.

However, with recent developments in technology and some innovative companies focusing on the betting public and not the operators, the fight for us all to win our next bet has become much more realistic.

The betting analysis software currently being launched into the marketplace means, for the first time, recreational bettors have access to the same enormous pools of data, technology, and skilled labor working on their behalf as the sportsbooks do.

This new technology allows bettors to make more informed decisions and significantly reduces the time required to gather these insights on our own.

Whether you are interested in impressing friends and co-workers with your vast betting insights, or you want to take on the sportsbooks in an effort to be a long-term profitable gambler, investing in some sports betting software makes a lot of sense.

Best Sports Betting Tools

Below is a table with all the best sports betting tools, including our own. Review your options with details on the associated sport, use, and price point.

Tool	Sport	Use	Price
NRFI PRO	MLB	Review stats for No Run First Inning prop bets.	Free Trial No C.C. Required
Strikeout PRO	MLB	Review stats for Strikeout Total betting, with best Over and Under odds for several sportsbooks.	Free Trial No C.C. Required
Anytime TD PRO	NFL	Detailed information regarding Anytime Touchdown prop bets.	Coming Soon!
OddsJam	Multiple Sports	Fantasy and sports betting tools.	$59 and up per month.
Props.Cash	Multiple Sports	Research tools for prop betting.	$19.99 a month or $199.99 a year.
Action Network	Multiple Sports	Betting tools with data on spreads, totals, moneylines, and public betting percentages.	$19.99 a month or $119.99 a year.
Betting Pros	Multiple Sports	Sports betting tools include expert game picks, betting systems, and parlay builders.	$29.99 a month or $119.99 a year.
4for4	DFS	Personalize your experience with league settings, sync with rankings, and access betting tools.	$39.99 and up per season.

BestOdds NRFI PRO

With NRFI PRO, you can access specific data aligning with No Runs First Inning prop bets. You will wager on whether a team will score a run in the first inning of the game.

While this is a simple bet, there are stats you can use via the BestOdds NRFI PRO to ensure you make the smartest selection each time you place a prop wager.

BestOdds created NRFI PRO to feature specialized data for the prop bet. The custom tool offers Pitching, Hitting, and Pitcher-vs.-Batter Stats.

You can select the game and time frame in each category and review percentages and odds at various sportsbook providers.

My favorite feature of the app is the NRFI Parlays section. Enter your bet amount, and the app can tell you how much you can win and highlight parlays you can wager on at top-rated sportsbooks.

The tool does the work for you, offering options for simplified parlay betting.

Pros:

Review detailed pitching, hitting, and pitcher vs. batter stats.
Narrow the data to specific games.
Analyze pitchers’ recent first-inning walks and hit stats.
Utilize NRFI odds at DraftKings, FanDuel, and other sportsbooks.
Red and green highlights feature the worst and best stats.

Cons:

Stats may be hard to decipher for beginners (Hover over headings for help in-app).
The bulk of information may seem overwhelming when detailing single-game analysis.

Price: $9.99 a month (or bundle with Strikeout PRO for $15.99 a month)

You will be surprised at the specialized information provided, ensuring you know every detail of the pitcher and hitters up for bat in the first inning of all MLB matchups.

Data is added in real-time, so you can review details for weekly or future games.

BestOdds Strikeout PRO

The Strikeout PRO betting tool was created specifically for MLB sports fans. The focus is on MLB Total Strikeouts, a popular prop bet in the professional baseball category.

The player prop wager sees sportsbooks set a strikeout total for a specific pitcher, and you can choose if the pitcher will go over or under the specified total.

After creating my own Strikeout PRO account, I could easily review quality stats such as the Matchup Page.

This section gives you insight into the starting pitchers for an upcoming game.

You can review the number of innings pitched and earned runs, plus games started, average strikeouts per start, and best odds for the over and under bet.

What I find interesting about this tool is that Strikeout PRO gives you the over and under odds for popular sportsbooks.

You can see FanDuel, DraftKings, BetMGM, and other sportsbooks, so you know exactly where to place your Strikeout Total bet to get the best odds.

Additional stats this tool offers include pitching information, team hitting, and pitcher vs batter. You have enough information to study your next bet, learning every detail about the pitcher and team hitting.

The stats come in handy when trying to give yourself the best advantage possible with this prop bet.

Pros:

Review specialized stats on MLB games based on pitchers and batters.
Use recent percentages to determine whether to wager over or under.
Check out the best odds for over and under wagers for a Strikeout Total bet.
Access updated stats throughout the MLB season.
Enjoy a free trial with no credit card required.

Cons:

Monthly access is $9.99 after the free trial.
Beginner bettors may have difficulty with some stat information.

Price: $9.99 a month (or $15.99 for Strikeout PRO and NRFI PRO)

The free trial does not require a credit card, so there is no risk of an accidental charge. Once you check out the tool and use it for a few bets, you can decide to continue at just $9.99 a month.

The tool can also be combined with NRFI PRO at a discounted price of $15.99 a month.

BestOdds Anytime TD PRO (coming soon)

Anytime TD PRO Is another specialty tool coming to BestOdds that will focus on helping bettors win more Anytime Touchdown player prop bets.

The tool will feature quality statistics and ensure sports fans have enough data to make solid picks.

As soon as the tool is created and launched, it will provide quality insight for sports bettors who love the Anytime Touchdown bet.

OddsJam – Pros & Cons

OddsJam launched in 2021 and aims to provide actionable betting insights to sports fans.

Pros:

User-Friendly Interface – It’s obvious that creating an easy-to-navigate interface for their end users was a priority for OddsJam. The user experience for both their website and app is as good as any sports betting software out there.
Bet tracking capabilities – If you want to improve as a sports bettor, the most significant task we should all perform is tracking your wagers. By reflecting on your previous history and learning your strengths and weaknesses, someone can improve at sports betting. OddsJam makes tracking all your bets very easy.
UFC / MMA Covered – Information is King. OddsJam does a great job of providing its end users with interesting content covering various sports. UFC/MMA, Boxing, and Soccer are just some of the sports covered.

Cons:

Overly Aggressive Marketing – OddsJam is clearly trying to target market people interested in betting a lot of money and spending a lot of their time on sports betting. Their marketing program is very aggressive. Users can expect to receive a lot of messages and read a lot of get-rich-quick success stories.
Pricing – OddsJam clearly believes its product is worth a lot of money, and they are willing to attach a lofty price tag to it. It is arguably the most expensive software in the market currently.
Arbitrage Focused – Sort of. For those who are solely interested in Arbitrage Betting (which is not me), OddsJam claims to be the product of choice. There is no doubt that OddsJam has some very good arbitrage betting tools. However, some research suggests that other companies with more of an Australian and UK focus to dominate the arbitrage market.

Props.Cash – Pros & Cons

Props.Cash is focused on helping bettors make better player prop betting decisions.

Pros:

Clean Graphics – Props.Cash provides a lot of information, making it easy for bettors of all skill levels to understand. Props.Cash has an excellent graphics department that presents its data in clean, easy-to-read charts and graphs.
Big Time Saver – All companies producing betting software aim to be a valuable resource for bettors of all skill levels. One of the ways they can accomplish this is to provide relevant information very quickly and cleanly. Props.Cash accomplishes this and, when used correctly, can be a huge time saver.
Strong Customer Support – Not every new product released is perfect, and that includes new betting software. The good news for Props.Cash end users is that they put a premium on providing first-class customer support should you feel the need to reach out.

Cons:

App Needs Work – Props.Cash has jumped into the betting software market with a very good product. However, even for long-established industry giants, building a clean and easy-to-use app with all the bells and whistles of a website takes work. In time, Props.Cash will continue to improve its app. For now, it’s good, but reviews suggest it could be better.
No College Football – As mentioned, for a relatively new beginner to the market, Props.Cash has released a very good product. However, they definitely have room to grow. We suspect that in time they will release their college football product. However, those who enjoy betting on the college gridiron must look elsewhere for now.
Free Membership Provides No Value – The limited free membership sounds appealing, but once a user registers, it doesn’t take long to realize the value of that membership is very limited. In reality, it’s just a resource to try and get more people to pay for their full membership and provides very little for users to get excited about.

ActionNetwork – Pros & Cons

ActionNetwork launched in 2017 and has been focused on providing quality data for end users to help them make more informed sports betting decisions.

Pros:

Fantasy & Action Labs – The ActionNetwork all by itself is cool. A vast amount of information is being shared, covering a variety of sports. However, those who are interested in more data that will have a greater impact on our bottom line will get excited about Fantasy and Action Labs. Whether you are into Fantasy sports or love your hardcore betting stats, Fantasy and Action Labs will have you covered.
Real-Time Odds & Data – Part of the perks of using Fantasy and Action Labs is that they provide real-time data to power their odds and insights. This means when they give you insights you want to act on, the odds shown on their site should also be accurate and available.
Text Push Alerts – Some professional bettors have the skills and technology created to have systems make auto-bets on their behalf once they entire their criteria. Most of us who enjoy recreational betting or impressing our friends don’t have access to technology that allows for auto-betting on our behalf. Enter the ActionNetwork text alerts that will alert you when your betting odds or criteria on a specific game or event are met.

Cons:

Pricing – Upon going through the signup process, we were about to click on the $49.99 tab, assuming that was a monthly user cost. Instead, we realized it was the cost of just a 4-day trial. The reality is that this is a very expensive product.
So-Called Expert Analysis – ActionNetwork has been in the sports betting industry since before it became a legalized and licensed industry. It had a pretty big head start on a lot of its competitors. Currently, they are providing the most industry experts and the most industry news. However, sometimes you can stretch yourself thin. Not all of their “experts” provide “expert” advice. Bettors will want to research who they are following and which industry experts can help them become profitable.
Did We Mention The Pricing – Ya, back to the pricing. It’s a lot. If you aren’t willing to commit to a year-long membership, monthly rates are as high as anywhere we could find.

BettingPros – Pros & Cons

BettingPros is the younger brother to FantasyPros. It was launched late in 2018 with many of the same features and characteristics as FantasyPros.com.

Pros:

Lots Of Free Content – When your big brother is FantasyPros and has been building a huge following in the fantasy sports industry for a long time, you expect that BettingPros will jump into the market with a great product. In this case, you would be correct. BettingPros learned from Big Brother and launched a quality product with great content.
Covers A Wide Range Of Sports – Where many betting software websites provide content only on the four main North American sports, BetingPros is one of the few that covers many more. Whatever you like to bet on, they have content to help you make an informed decision.
Custom Performance Tracker – As mentioned earlier, we are a big fan of everyone tracking their bets and learning from their betting history. Like some of their excellent competitors, BettingPros provides the tools for their end users to track their history and strategies easily.

Cons:

Free Picks – Like most other players in the space, BettingPros has their most desirable content behind a paywall. However, they offer some free content for users, including free betting picks. Like most things in life, you often get what you pay for. If you believe the reviews, end users are better off staying away from the free pick content and spending the money to gain access to the information behind the paywall.
PrizePicks Props Articles – For those of us who don’t live in a state with legalized betting, PrizePicks DFS might just be an option you are familiar with. BettingPros does cater to the PrizePicks DFS crowd, but unfortunately, they do so only with content behind a paywall.
Best Available Odds – Although BettingPros has many relationships with sportsbooks to help power the odds on their site, they are missing some key players in the industry. In time, they may continue to expand their relationships, but for now, their best odds are good but might be considered incomplete.

4for4 – Pros & Cons

4for4 bills itself as the most accurate resource for fantasy football rankings.

Pros:

NFL Experts – The NFL is by far the most popular sport for bettors to play, and when diving deep into the NFL data, 4for4.com is one of the best options available. Most of their resources are gridiron focused and most of their industry experts specialize in everything NFL.
Pricing – If we are quick to point out those overcharging for their products, we should also point out those who priced it where it needed to be. 4for4 is priced per year at what a couple of their competitors charge monthly.
Betting & DFS – Some of us love to play fantasy sports, some love betting on sports, and some want to do both. 4for4.com covers both DFS and sports betting, making them a valuable resource for us all.

Cons:

Lack Of Sports – If you enjoy NFL betting, 4for4 might be for you. If you are a fan of other sports, this site’s content and tools likely need to be expanded to help you out.
Design and Interface – For us, the design and interface of a website and app are essential but not deal breakers, assuming we can still navigate our way around. 4for4 has some great features and does a good job presenting its data. However, it’s not always as clean and intuitive as some of its competitors.
New Products – 4for4 is very good at what they do, and some of its experts are as good as anyone in the industry. However, don’t expect them to be innovators leading the technology charge with a wide range of brand-new products. They tend to be very good at what they do, with innovation and product development a step behind.

My Favorite Tools

I have just started using some of the sports betting tools listed in this guide and found that a few stand out from the rest.

My top picks are listed below and can give you a good place to start when it comes to using stats and customization options when placing sports bets!

Action Network: I like the services provided by Action Network as it covers real-time data, with both odds and insights. My favorite feature is the Text Push Alerts. I can set up alerts for specific betting odds or games and receive an alert once my selections are met. It makes it easy to log online and place my wager once the conditions are just right.
Strikeout PRO: I’m a baseball fan from the 1990s, so I like to focus on specialized bets, particularly strikeout totals. This tool allows me to easily review stats on individual pitchers and team batting to decide my betting strategy. I appreciate the green and red highlighting in this tool to see the best and worst averages and totals to help with my decision-making.
BettingPros: I joined BettingPros because it offers information on more than the four main sports. It is one of a select few tools that includes content on more than just MLB, NBA, NFL, and NHL. I have been able to use this information to boost my sports betting portfolio in several sports categories.
NFRI PRO: I have just started reviewing this tool and already love the stats it provides. The tool includes a wealth of information, so I can check out quick stats before placing an NFRI bet or dig deep to ensure my picks are solid.

Choosing A Tool

When deciding what software is the best option for you, there are several different things to consider.

First, you must decide what type of bettor you are and how many sports you want to bet on during a year.

Are you focused only on the NFL, or do you also like to sprinkle on NBA, MLB, NHL, and others?

How much information do you seek out when researching games before you bet?

Are you looking to find a provider with excessive amounts of information and experts to help you make your decisions, or are you just looking for data and information so you can make the final call?

Finally, at what price point are you comfortable locking in a software partner?

Many different pricing options are available; finding the software that covers all your needs at a price point you are comfortable with is always crucial.