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Bet365 Sportsbook

Overall score: 90 /100

Sadonna Price

Sadonna Price

Updated: 1st Aug, 2023

Bet365 Review & App Experience

  • Odds Value

    Odds Value


  • Bonus



  • Mobile App

    Mobile App


  • Banking



Pros & Cons Of Bet365

  • Reliable customer service
  • Features competitive odds
  • The operator has vast experience in Europe
  • An easy-to-understand new customer welcome offer
  • Straightforward user experience even for new bettors
  • The app can be sluggish at times
  • Does not have a loyalty rewards program
  • Untested, currently only available in one state
  • The welcome bonus is applied after you play with your own funds
21+ to wager. Please Gamble Responsibly. Gambling problem? Call or Text 1-800-GAMBLER, 877-8-HOPENY or text HOPENY (467369) (NY), 800-327-5050 (MA), 800-NEXT-STEP (AZ), 800-522-4700 (KS, NV), 800-BETS-OFF (IA), 800-270-7117(MI), 877-718-5543 (NC).

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The potential of the US sports betting market is massive.

It might well become the largest in the world one day.

So when we see gambling operators make the journey across the pond, for us at, it doesn’t come as a shock.

One company that has already established a base in the United States is Bet365.

Already popular in Europe, the Bet365 sportsbook is servicing the cutthroat New Jersey market and seems to be having a good go at it. So how did we review this site?

We always aim for unbiased, informative expert reviews to help you make the best online sports betting decisions.

We put the Bet365 app through the paces, looking at what it offers on mobile and desktop.

We scoped out the bonuses, analyzed the betting markets, and even nagged customer service agents to see how they would fare.

All this was to give you an inside look into this app before you sign up.

We found that Bet365 may not be fitted with all the bells and whistles, but it delivers on what it promises.

Pros & Cons Of Bet365


  • An easy-to-understand new customer welcome offer.
  • Straightforward user experience even for new bettors.
  • Reliable customer service.
  • The operator has vast experience in Europe.
  • Features competitive odds.


  • Does not have a loyalty rewards program.
  • Untested, currently only available in one state.
  • The welcome bonus is applied after you play with your own funds.
  • The app can be sluggish at times.

Would We Place Sports Bets At Bet365 Sportsbook?

New and advanced players will find lots to be excited about on the Bet365 sportsbook. Though the welcome offer could be better, you still get lots of parlay bets to help you make more money.

We found the Bet365 sportsbook app somewhat deceiving.

On the surface, it looks plain and doesn’t show much promise for advanced or novice bettors. But as we dove deeper, we were pleasantly surprised by what we saw.

You have lots of betting markets here. You also enjoy fair prices on these markets. Best of all, you have a plethora of features to help you get the best experience.

Betting Odds Quality

The odds on Bet365 are competitive, and you won’t find much better in any of the bigger apps like DraftKings and FanDuel. Generally, the vig on totals in the Bet365 sportsbook is -110.

Yes, there is some movement here and there, especially in the spreads. But rarely do you see Bet365 with the best odds.

This doesn’t mean it’s the worst either. It’s always in the middle of the pack and usually above average.

So yes, the odds you get here are decent.

In-Depth Look At Bet365

Many sportsbook enthusiasts in the United States may not be familiar with the Bet365 brand. This is a British company that was established back in 2000.

The visionary behind this app is a tried and tested executive in the gambling industry there, Denise Coates.

Bet365 employs more than 4,000 staff worldwide and has offices in multiple locations. This company has consistently pulled in billion-dollar revenues and hundreds of millions of pounds in profit.

Now, this is not pocket change, by any stretch of the imagination. It’s easy to see why it would challenge American gambling companies on their turf.

The years from 2010 to 2015 were some of the best for Bet365 to date. This operator received deserved recognition from the prestigious eGaming Review. In the Operator Awards held in 2010, Bet365 scooped the top prize for Operator of the Year.

It also topped the list of the best gaming companies by eGaming Review for three years running, from 2010 to 2012. Even Denise, in her role as the CEO, bagged some awards in this period.

Apart from these awards, another highlight was signing a three-year shirt sponsorship deal with the soccer outfit Stoke City.

However, Bet365 sportsbook’s days haven’t been without controversy. It started with the allegations by The Guardian that Bet365 was illegally providing gambling services to Chinese citizens.

The operator’s reputation also received another blow in 2016 when fined for misleading advertisements in Australia. The numerous claims of unpaid wins haven’t helped either.

So, does this mean Bet365 is a bad app? Does it mean you should stay away?

No. Bet365 passed the test and is now regulated in the United States, where operators are held to a higher standard. We do not envision a situation where any of this can happen here.

Bet365 Sportsbook Bonus Details

Bonuses and promotions are common in sports betting apps.

Operators offer these to open the way into new markets.

So for a sportsbook like Bet365 coming from overseas, these are invaluable.

Let’s look at the sign-up offer.

Bet $5 Get $150 In Bonus Bets

The Bet365 sportsbook welcome offer is unique.

It promises new bettors bet credits when you use the promo code ‘BESTODDS.’

To qualify for this offer, you need to first deposit a minimum of $10 into your new account and make a bet of $1.

You then need to make wagers with your real funds and then wait for the bets to resolve.

The sportsbook will then give you, dollar for dollar of your bet, and credit your account with bet credits.

You cannot withdraw bet credits as cash. You need to place wagers with these credits first before claiming any withdrawals against them.

Other restrictions also apply to the usage of these credits. You can find out more about the specific bonus within the terms and conditions.

Other Promotional Offers

We will admit, having to play with your cash first before getting a bonus doesn’t sit well with us—we suspect most bettors will feel the same way.

Bet365 sportsbook has promotional offers that bettors can take advantage of in multiple markets.

These are usually parlay bonuses where you earn a specified percentage.

The no-score tie offer, where all bets are pushed when a match ends as a goalless draw, particularly impressed us.

Soccer betting enthusiasts will also enjoy the fact that you can get your money back if the player you are betting on is substituted.

You can contact customer support to learn the most up-to-date bonuses or check the Bet365 promotions page.

Registration Process At Bet365

Bet365 sportsbook has a simple, one-page registration process that we liked very much.

It’s so straightforward as long as you have all the necessary documents.

The experience of this operator shines bright here.

  • To get started, you need to make your way to the registration page. This too is effortless, as you need only click on the yellow ‘Join Now’ button in the top right-hand corner. You will be presented with a pop-up, in which you can fill in your details.
  • Required information includes your full name, address, email, date of birth, contact number, and the last four digits of your social security number. We know some bettors may feel hesitant to share this information online. It’s understandable, considering the number of identity theft cases in recent reports.
  • But you have nothing to worry about when dealing with US-regulated online sportsbooks. To complete the registration, you need to select a username, password, and a four-digit security pin.

Tick the required boxes to confirm that you are eligible to bet on Bet365 and have provided accurate information to the best of your knowledge, and you are set.

Bet365 App Experience

The Bet365 sportsbook app looks simple and elegant. It features a dark grey theme that is ideal for long periods of bet hunting.

You won’t struggle at all to find your desired game here.

The top menu contains all the markets in this sportsbook.

You can easily see these thanks to the colorful thumbnails that make reading the menu text a mere option and not a necessity. The home screen proudly displays the Bet365 sportsbook’s new customer offer.

This is not at all overwhelming, as there are no distracting shuffle images. We hate busy landing pages with a passion here at

So how do you get the app on your device? The process is a breeze—whether your device is powered by Android or iOS makes no difference. Bet365 already has an iOS app in the App Store.

Simply find your way there and type “Bet365 New Jersey” in the search bar and you’ll be up and running in no time. Android users have a different process, but it is equally effortless.

The download link for the Android app is on the sportsbook page.

You need to access the site with your mobile phone and download the app. You will need to tweak your phone settings to allow the installation of apps from unknown sources.

We viewed some of the comments listed by real bettors on the App Store.

We found a common thread here. Many were unimpressed by how the app would crash or freeze up on certain occasions.

But we feel most of these encounters are because of software upgrades which may have slight teething issues before everything functions correctly.

You can get the latest version of the sportsbook by playing online through the mobile web app.


GeoComply is location validation software used by online sports betting sites in the United States to pinpoint where you are accessing their services from.

This software uses various techniques to reveal location masking and, more importantly, virtual private network (VPN) fraud.

The practice of using VPNs is widespread, not just in gambling but on the internet as a whole. It’s more important here, however, because of regulations.

For sportsbooks to operate in a specific jurisdiction, they need to be registered. Looking at Bet365, for example, this app is regulated in New Jersey.

As the law states, Bet365 can only offer its services to bettors in New Jersey when a wager is made. This means a mechanism is required that will help sportsbooks monitor player location.

Without GeoComply, you cannot wager in Bet365. There is no way around it. But if you look at how easy compliance with this rule is, you’ll see that there is no reason not to.

Getting GeoComply on your desktop is just a matter of downloading a plugin and installing it in your browser. If you thought that was easy, wait until you try it on mobile.

Here, you will only need to turn on location services.

Bet365 Site Experience

We thoroughly reviewed the Bet365 sportsbook website.

What we were looking for was if the minimalistic feel we had enjoyed on the mobile app had carried through to the website. We are happy to say, Bet365 did not disappoint.

The website is clean and clutter-free.

There is plenty of free real estate on the homepage, but without making it seem like the site is unfinished.

There are no hamburger menus in the Bet365 sportsbook, and everything is laid out in the open—what you see is what you get.

Navigating through the Bet365 sportsbook on the desktop couldn’t be simpler. The site is smooth, and we experienced no lag at all, even with our slow internet connection.

The widescreen allows you to see the three panels that make up the interface clearly.

You have your sports betting markets to the left on the home screen, in-play bets in the center, and popular betting markets to the right. Even if you are a complete noob, it won’t take much time to understand the Bet365 sportsbook.

What impressed us the most, however, was Bet365 sportsbook’s clear disregard for industry norms. You typically see shuffle after shuffle of bonus offers paraded on the home screen.

Bet365 went for a cleaner look and made the odds the hero in the process.

Bet365 Sports Betting

Bet365 sportsbook carries all the betting markets you can expect to find in a US gambling app. Naturally, some are more popular than others. The big sports always attract the bulk of the betting action.

These are the markets in which you will also find the highest number of prop bets. It’s not uncommon for a basketball game, for instance, to feature more than 250 prop bets.

These are usually broken down by quarters to give bettors more wagering options.

The popular sports markets in Bet365 are:

Apart from these, the sportsbook also offers other niche markets. With a relatively lower portion of the overall handle, these smaller sports and events still offer exciting betting options.

We have listed them below:

  • Australian rules football
  • Cricket
  • Mixed Martial Arts (MMA)
  • Boxing
  • Golf
  • Cycling
  • Darts
  • Lacrosse
  • Handball
  • Water polo
  • Bowls
  • Formula 1

Notable Features

There is so much to look forward to when you wager on this app. You would never guess simply by looking at the design of the Bet365 app. We know we didn’t.

But once we got down to business, we discovered that bettors here have lots of creature comforts. They can take advantage of these to create an enjoyable and potentially lucrative betting experience.

We have listed the ones that we found most useful:

Understanding Betting Options

Sportsbooks always have limits on how much you can bet, and this is not unique to Bet365.

The minimum bet is the least amount of money you can wager on a sport, league, or event. This usually varies, depending on the sport in which you are wagering.

In the Bet365 sportsbook, you can bet as little as 10c. This makes the app a godsend for low-wagering betting enthusiasts.

This operator also caps the amount of money you can wager. It’s not written in black and white, but whatever you bet, you can’t win more than $5 million on a single ticket.

This is quite impressive, as most sportsbooks won’t even go past a million.

Deposit & Withdrawals

Bet365 sportsbook excels when it comes to wagering options.

As we look closer at this app, it’s ticking all the right boxes at the right time. Who would want to wait around for a deposit to go through when the game is already in action?

Now, the payment options in US sports betting apps are already impressive as it is. So, standing head and shoulders above the best is no small feat.

You have a plethora of quality deposit methods when you bet on the Bet365 app. It doesn’t matter whether you prefer e-wallets, credit cards, debit cards, or payment vouchers to make your payments. You will find options you can use here.

Minimum deposits in the Bet365 sportsbook can be as low as $10, but this might vary depending on the method used. You will also see different maximum deposit limits here.

These can be as low as $500 if you use PayNearMe, or go up to $38,000 for e-wallets like Skrill.

How to Deposit Funds:

  • Log in to your Bet365 account.
  • Visit the Cashier and choose Deposit.
  • Enter the amount to add and pick a banking method.
  • Follow the directions to complete the transaction.
  • Once funds show up in your account, you are ready to bet.

Cashing out winnings is a necessary step in any successful sports betting endeavor. Bet365 sportsbook makes withdrawing your winnings a breeze by providing many options.

The main factor to consider when you look at withdrawals is the payout period.

It varies widely between payment service providers and can adversely impact your betting experience. Just look at the grievances of many online bettors, and you realize that most times, it has something to do with not getting paid on time.

Most payment methods in Bet365 will payout in 2 to 5 days. This is not bad at all and sits right in the middle of the industry average.

But Bet365’s payment offering is anything but average. You can claim your money from the sportsbook cage for instant settlement.

Our top pick for a payment processor, however, is the Bet365 MasterCard. You can use it to make instant deposits and withdrawals.

How to Withdraw Funds:

  • Log in to Bet365 Sportsbook.
  • Click on the Cashier and select Withdraw.
  • Choose a banking method and enter the amount to remove.
  • Follow the steps provided to remove funds.

Bet365 Sportsbook State Restrictions

We expect sports betting to continue spreading to other parts of the United States. As it stands now, more states are yet to legalize sports betting than the ones that have.

The industry is still well in its infancy and has massive growth potential. Reports have linked Bet365 sportsbook to another outlet in New York.

Such expansions will be the norm as more jurisdictions open up to this industry.

So far, you can find Bet365 in:

  • New Jersey

Loyalty Programs

Bet365 sportsbook does not have a loyalty rewards program. This would have been a welcome introduction since most sportsbooks have these.

However, bettors here have other options, and they are not just for newcomers. You can take advantage of the multiple parlay bet bonuses to get more bang for your buck.

Customer Service

When faced with a challenge in the sportsbook, the ability to reach out and get help when you need it is a welcome thought.

Bet365 sportsbook has many channels through which bettors can get help. The first one is the frequently asked questions section. Here you can get answers to the most common problems in the sportsbook.

Chances are, the issue you are facing has already been encountered by someone else and is covered here. You also have access to 24-hour customer support via live chat. Friendly attendants are ready to help you.

You can also send the sportsbook an email or use the toll-free line to contact them directly.

Bet365 Safety And Security

It’s always a welcome development when you see a sports betting app that places importance on the security of confidential customer information.

You can argue that this is the state of affairs in all sportsbooks licensed to operate in US jurisdictions.

You would be correct. But that doesn’t make Bet365 sportsbook’s efforts any less important. Here, you have the latest SSL encryption protecting your details.

You also have password protection to ensure that access to your account is granted to only you and no one else.


About the author

For almost two decades, Sadonna has remained at the forefront of the gambling industry in the US and abroad, covering the latest news and legal update...

[Read full bio]
    Bet365 Sportsbook

    Signup offer:

    Claim Bet $5 Get $150 In Bonus Bets Or First Bet Safety Net $1,000

    21+ to wager. Please Gamble Responsibly. Gambling problem? Call or Text 1-800-GAMBLER, 877-8-HOPENY or text HOPENY (467369) (NY), 800-327-5050 (MA), 800-NEXT-STEP (AZ), 800-522-4700 (KS, NV), 800-BETS-OFF (IA), 800-270-7117(MI), 877-718-5543 (NC).