Privacy Policy

We at Stram Entertainment Ltd (“we”, “us” or “our”), registered at Woods House, Cannon Street, Kells, Co. Meath, are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, process, use, disclose and safeguard your personal data when you visit or interact with our website https://www.bestodds.com (the “Service”). It also details your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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Definitions and Interpretation

For the purposes of this Privacy Policy:

Controller refers to Stram Entertainment Ltd, the entity responsible for determining the purposes and means of processing your Personal Data.

Personal Data means any information relating to an identified or identifiable natural person. This includes names, email addresses, IP addresses, location data, or any other data that can directly or indirectly identify you.

Processing encompasses any operation performed on Personal Data, such as collection, recording, storage, modification, retrieval, consultation, use, disclosure, erasure or destruction.

Service means our website and any associated online or mobile services, tools, applications or content.

You or Your refers to the individual using or accessing our Service, or the legal entity on whose behalf the individual is accessing the Service.

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Legal Basis for Processing Personal Data

Under UK GDPR, we will process your Personal Data only when we have a lawful basis to do so. These bases include:

• Consent: You have given us clear permission to use your Personal Data for a specific purpose, such as receiving marketing communications.
• Performance of a contract: Processing is necessary to fulfil our contractual obligations to you, for instance, when we provide you with a service or product you requested.
• Legal obligation: Processing is necessary to comply with a legal requirement, for example, record-keeping obligations under tax law.
• Legitimate interests: We have a genuine business reason to process your data (e.g. improving our Service) and this interest is not outweighed by your rights and freedoms.

Before relying on legitimate interests, we conduct a balancing test to ensure your privacy interests are respected.

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The Types of Personal Data We Collect

We collect several categories of Personal Data, depending on how you interact with our Service:

Contact Information: Your name, email address, postal address and telephone number when you register an account, subscribe to newsletters, or contact support.

Account Credentials: Username, password and any related security questions or preferences you set.

Usage Data: Automatically collected information such as your IP address, browser type and version, operating system, pages visited, time and date stamps, time spent on pages, device identifiers, and other diagnostic data.

Cookies and Tracking: Unique identifiers and browsing behavior captured via cookies, web beacons, scripts and similar technologies (see our Cookies Policy for full details).

Transaction Data: Details about payments or purchases you make through our Service, including anonymised purchase history and billing details (processed via third-party payment processors).

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How We Use Your Personal Data

We process your Personal Data to deliver and improve our Service, including to:

• Provide and maintain the functionality of the website and applications.
• Register and authenticate user accounts, including password recovery.
• Communicate with you about account updates, Service issues, security alerts and support queries.
• Send marketing and promotional materials, newsletters or offers, subject to your marketing preferences and consent.
• Analyse service usage patterns and customer feedback to improve features, performance, user experience and detect potential fraud.
• Comply with legal obligations, such as anti-fraud checks, tax reporting and responding to lawful requests from public authorities.

We will not use your personal data for purposes beyond those outlined above without obtaining further consent where required.

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Cookies and Other Tracking Technologies

We employ cookies, web beacons, pixel tags and similar technologies to:

• Enable core website functions, such as managing login sessions and shopping cart contents.
• Remember your preferences, for example language, currency or region settings.
• Gather analytics data about how you interact with the Service, to help optimise performance.
• Deliver targeted advertising, if you have provided consent for marketing cookies.

You can manage or disable cookies via your browser settings. Disabling cookies may impact your ability to use certain features of our Service. For more details, please review our Cookies Policy.

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Disclosure and Sharing of Personal Data

We may share your Personal Data with the following categories of recipients:

Service Providers: Third-party vendors who help us operate the Service (e.g. hosting, analytics, payment processing, email delivery). They process data on our behalf under contract.

Affiliates and Partners: Entities under common control with us, or those we partner with to offer integrated services or promotions.

Legal Authorities: Government agencies, law enforcement, regulators or courts when required by law, to protect our legal rights, or in connection with legal proceedings.

Business Transfers: In the event of a merger, acquisition, reorganisation, sale or insolvency, your Personal Data may be transferred as an asset, subject to confidentiality agreements.

All recipients are required to handle your data in compliance with this Policy and applicable data protection laws.

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International Transfers of Personal Data

Your Personal Data may be processed or stored in countries outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place, such as:

• UK ICO-approved Standard Contractual Clauses
• Binding Corporate Rules

These measures protect your rights and ensure adequate data security.

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Data Retention

We retain your Personal Data only for as long as necessary to fulfil the purposes described in this Policy, including to:

• Comply with legal, regulatory or accounting requirements
• Enforce our terms and resolve disputes
• Maintain backup and archival records

When data is no longer required, we securely delete or anonymise it.

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Your Rights

You have the following rights under UK GDPR:

• Access: Request a copy of the Personal Data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure (right to be forgotten): Delete Personal Data where there is no valid reason to retain it.
• Restriction of processing: Temporarily limit how we use your data.
• Data portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw consent: At any time, where processing is based on consent.

To exercise these rights, please contact us at privacy@bestodds.com. We may request additional information to verify your identity.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been infringed.

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Security of Your Personal Data

We implement administrative, technical and physical measures designed to protect your Personal Data against unauthorised access, disclosure, alteration or destruction. However, no online transmission or storage solution can be guaranteed completely secure.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy with a new “Last Updated” date and, where appropriate, notify you by email or via prominent notice on our Service.

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Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Data Protection Officer Stram Entertainment Ltd Woods House, Cannon Street Kells, Co. Meath Ireland

Email: privacy@bestodds.com