About Us
Our Story
BestOdds UK was launched in 2025 as the UK’s premier destination for sports betting and gaming guidance, building on the success of our original site founded in February 2021.
We’re dedicated to making your wagering experience as seamless and rewarding as possible by delivering top-quality content, powerful tools, expert insights and—naturally—the very best odds.
Too often, the betting and casino sector is cluttered with sites that lose sight of what really matters: you. At BestOdds, we’re here to put you first.
Our team of specialists is committed to creating the most intuitive, user-friendly experience in the industry, while our writers produce clear, insightful articles—completely free of intrusive banner ads.
Whether you want a broad overview of the market, lightning-fast odds comparisons, breaking news or expert tips for your next wager, you’ve come to the right place. By comparing licensed UK operators side by side, we save you hours of research and ensure you always stake with confidence.
You’ll discover material that’s practical, engaging and easy to follow—because betting doesn’t need to be complicated.
Our Mission
BestOdds.co.uk exists to be your trusted guide through every twist and turn of the sports betting and casino world.
We know the marketplace can feel overwhelming, so our goal is to cut through the complexity with straightforward, well-researched advice and side-by-side comparisons of all UK-regulated bookmakers.
We highlight the optimum odds, explain the jargon and help you make informed choices every step of the way.
From in-depth tutorials and odds trackers to our free newsletter, mobile app and community forum, all of BestOdds’s resources are designed to empower you—whether you’re a complete beginner or a seasoned pro.
Our Team
Will Armitage | Co-Founder – Spent more than a decade in the spread betting space in the United Kingdom from 2000. Sports nut who has been fascinated by the NFL since the mid-80s and the time of William “The Fridge” Perry. Fan of the Vikings, Raptors, As, and Devils. Best ever bet – a wonderfully named Heinz-57 each-way bet (similar to a parlay, but where you can still win even if all your picks don’t come in). It was at the Cheltenham 2020 horse racing festival in England where 5 of my 6 selections came in at double-digit odds. If only the 6th horse had been placed…!!!
Philipp Stritzke | Co-Founder – Knicks supporter, digital horse racing enthusiast, and passionate entrepreneur. Having worked in the US sports betting and casino opportunity across Media and Technology, he is now focusing on building BestOdds into a best-in-class education and comparison engine. The best bet ever placed was a 1 Euro trifecta at the Hamburg Horse Racing Derby in 2016.
Joshua Stevens | CRM & Project Manager – A Mets enthusiast and soccer fan, waiting for the day betting on curling gains more popularity. At BestOdds he is constantly improving your site experience and creating our weekly newsletter. His best bet ever was a $10 wager on a draw between Hungary and Germany in the Euro 2020 cup with odds of +950.
Malcolm Darnley | Sports Writer – Malcolm loves to watch all kinds of different sports. He also writes about them.
Gary Thomas | Tech Lead – An Irish football fanatic and e-sports aficionado, who believes there is a lot of untapped potential in the young and affluent e-sports gambling market. Both professionally and as a hobby, Gary enjoys taking complex problems and strives to turn them into simple and elegant solutions.
Mike Adamou | Head of Design – Huge sports fan with a passion for the English Premier League in particular. Mike loves to problem solve, get creative, and learn new skills. He has worked with Claire in iGaming for 5 years, gaining experience in many fields of the industry. Outside the office, Mike can be found playing soccer, in the gym, or behind a set of DJ decks!
Ciaran Reilly | Technology Developer – Huge Rugby fan and had the privilege of attending both a World Cup and a Lions tour. Love seeing a complex problem through to an implemented solution. Also a keen follower of all things Cyber Security.
Eglè Lučiūnaitė | Junior Developer – A football enthusiast whose heart beats for the World Cup. Too sad it happens only every four years. A firm believer that if there is a problem – there is a solution. Loves working on websites that blend great usability and design.
Victoria Woods | Editor – Candy floss lover whose favorite slot is Finn & The Swirly Spin. Her forte lies in her dedication to understanding casino players’ queries. She dives deep into their questions and concerns, crafting content that’s not just informative but tailored to enrich their gaming experience.
Charlie Fischer | Developer – Huge sports fan with a particular love for the English Premier League. With a creative background, producing inventive solutions to complex problems in my forte. Outside of work, you’ll find me falling down a mountain on a snowboard or cooking up a storm in the kitchen.
Charlotte O’Dwyer | Editor – An avid Muay Thai and boxing fan. Her passion for combat sports comes in a close second to her dedication to delivering consistently valuable content.
Sander Persons | Technical SEO Specialist – Football enthusiast who loves playing the game more than watching it. With years of experience optimizing websites and tackling SEO challenges, Sander brings the same energy to his work as he does to the pitch.
Filip Welc | Director of Customer Marketing – Filip swapped DJ decks for data, now mastering the art of personalized marketing and customer experience with razor-sharp attention to detail. When he’s not crafting his next big strategy, he’s enjoying family time and sharing tapas with his fiancée. And don’t worry—he’s still the first one on the dance floor!
Ewa Johnson | Head of Affiliate Operations – Ewa, from Poland, has over 14 years of experience in the iGaming industry and is an expert in managing affiliate operations. She’s known for creating impressive performance reports that help drive success. Outside of work, Ewa loves being active – whether it’s walking, running, or hiking. She’s also a huge movie fan and enjoys catching a great film when she’s not out exploring.
Abbie Wiseman | CRM Specialist – Abbie is from the historic city of Chester and loves American sports. Her passion for sports extends beyond spectating though; she is an accomplished ex-badminton player, having competed at the county level. She’s here to ensure you have the best customer journey possible, helping you find the top offers and making your experience smooth and rewarding.
Rob Clegg | Product Owner – Originally from South Africa and now thriving in the UK, Rob’s main focus is content and SEO. A massive sports fan at heart, Rob has competed at provincial levels in cricket and gaming, proving that competition runs in his blood. Outside of work, he loves to unwind by gaming with friends or indulging in a good rugby or football match. Rob brings a blend of passion and expertise to the team.
Dylan Thomas | Developer Intern – Coming from Ireland, Dylan is a big sports fan. Having competed and won countless medals and trophies in both basketball and GAA football at the county and provincial levels, Dylan has proven his ability to excel under pressure. Now channeling that same drive into technology, he is constantly looking to expand on his development expertise.
For a list of all of our contributors here at BestOdds, click here.